The Farmer’s Hamlet…
- December 15, 2019
- Travel Musings
POISON! Unfortunately this is the single word to describe the lion’s share of vegetables available in the marketplace these days. From seed... Read More
The more conscientious and discerning travellers increasingly
prefer to ensure that their
decisions have minimal impact
on the Planet.
Most travellers depend on Online Travel Agents (OTA) to select and manage their travel (business/holiday) requirements. OTAs help them either select a holiday as a package or just book accommodation, transportation and manage allied travel needs of their choice. The more conscientious and discerning travellers increasingly prefer to ensure that their decisions have minimal impact on the Planet. They are willing to go that extra mile to minimise the impact of their travel on the natural environment, but the lack of a platform that provides relevant information to make an informed decision has been a hindrance. Conversely there is no exclusive platform for environment-conscious hosts to showcase their inventory.
Igloopupa is an Online Travel Agency, where we help travellers book and/or rent out environment-friendly vacation rentals, selected and graded using our proprietary Sustainability Index Metrics (SIM). SIM rating is a dynamic assessment of the sustainability and impact quotient of various travel and stay related activities with potential environmental impact. Igloopupa member institutions receive their SIM ratings based on their attempts to reduce/eliminate total environmental impact. Additionally, selecting higher SIM rated activities/packages will help travellers earn bonus points for their future travel.
We qualify and grade Home-stays, Farm-stays, Boutique Hotels, Tented stays, Tree houses, Camp sites and other unique, hygienic vacation rentals in India. A host of predefined parameters are used to grade potential members. We get their buy in into our philosophy and guide them on how they can improve their SIM index. Because we continuously grade the institutions and dynamically reassess their SIM index based on actual user experience, SIM grading changes from time to time. Our own flagship vacation rentals and experience packages also are similarly graded and improved to give the customer guaranteed satisfaction.
give the customer guaranteed
Going one step further in assisting the conscientious traveller, Igloopupa puts together packages based on various cultural and environmental parameters that allows a traveler to select a unique experience in one go. One such package is a unique journey exploring social and cultural fabric of North Kerala where lifestyle still remains a blend of the modern with long surviving traditions, offering a kaleidoscopic blend of cultural events and traditional home-stays offering the unique north Kerala cuisine which brings together south Indian, french and Portuguese flavours, evolved over years of western settlements peppering the malabar coast. We ourselves do not conduct cultural events; instead we depend on our hosts to maintain a close track of seasonal events ensuring authenticity of the experience.
From the nomadic Cave dweller to the modern Homosapien, man has has the constant desire to explore. The “wanderlust gene” could be one of the reasons that make Travel and Tourism the second largest industry in the world. It is capable of building an inclusive, sustainable and resilient future for People and therefore has great potential to fight problems like Climate Change without compromising the future needs of the future generations.
Tourism can contribute directly and indirectly to the achievement of all SDGs. We adhere to SDG 8 and 12 in our founding principles. This motivates us to channelise our human and economic resources towards Sustainable Operations, improve our day to day performance and meet our professional goals benefitting People & Planet.
Our Founding Principles
In the earlier days of civilisation travel outside one’s locality was only meant for the super rich. Eventually religion and trade encouraged more people to travel. Leisure Travel can be associated with Industrial Revolution in the United Kingdom. Now economic independence, education, technology and abundance of information enables billions of people to be stakeholders of this industry either as a buyer or seller. There has been something common all this while- the Planet. It is time that irrespective of industry, we must Choose Sustainability…
Most of the times it is difficult to quantify Sustainability. We have developed a Sustainability Index Metrics (SIM) to find the relative grading of a given space in 5 levels. SIM complies with the guidelines issued by the Government, Sustainable Development goals laid down by the United Nations, recommendations from the private sector of Tourism industry and our proprietary factors.
SIM helps in relative sustainability grading of a given space in 5 levels
By 2021, we propose to launch our first flagship farm-stay in India. This vacation rental will be managed by the local community for conserving traditional farming techniques, will employ women from the locality and enable guests to participate in conserving the respective Landscape Ecology. We have identified more than 100 Environmentally friendly Vacation Rentals in India by now and they are being onboarded on our platform.
Igloopupa was selected as One of the Top Hundred Business Ideas, for incubation by Nadathur S Raghavan Centre for Entrepreneurial Learning (NSRCEL) at Indian Institute of Management, Bangalore, India. We are a Startup recognised by Government of India and Kerala Startup Mission.